CREATIVE TEAM

Our team brings together materials researchers, experienced business developers and entrepreneurs. We combine technical knowledge with commercial experience to develop wood-fibre foam, scale production and bring new products to market.
Working closely with customers and industrial partners, we develop renewable alternatives to conventional foams such as polyethylene (PE), polyurethane (PU), expanded polyethylene (EPE) and expanded polystyrene (EPS). We share a clear goal: to reduce plastic waste and dependence on fossil-based materials by making renewable alternatives practical for everyday use.
MEET THE TEAM

Marie Persson-Björkman
Chair of the Board
MSc., Data Science Successful serial entrepreneur
Business strategy and scale up

Majid Madadi
CEO / Co-founder
PhD, Pulp and Paper technology
Process development

Nazlin Bayat
Senior advisor / Co-founder
PhD, Materials Science and engineering
Business strategy

Annki Brorsson
Fin. & Admin. Manager
Administration, financial control and HR

Clas Tegerstrand
CCO
Financial strategy

Andreas Hansson
Controller
Accounting, financial control, and budgeting