CREATIVE TEAM

Our team brings together materials researchers, experienced business developers and entrepreneurs. We combine technical knowledge with commercial experience to develop wood-fibre foam, scale production and bring new products to market.

Working closely with customers and industrial partners, we develop renewable alternatives to conventional foams such as polyethylene (PE), polyurethane (PU), expanded polyethylene (EPE) and expanded polystyrene (EPS). We share a clear goal: to reduce plastic waste and dependence on fossil-based materials by making renewable alternatives practical for everyday use.

MEET THE TEAM

Marie Persson-Björkman

Marie Persson-Björkman

Chair of the Board

MSc., Data Science Successful serial entrepreneur

Business strategy and scale up

Majid Madadi

Majid Madadi

CEO / Co-founder

PhD, Pulp and Paper technology

Process development

Nazlin Bayat

Nazlin Bayat

Senior advisor / Co-founder

PhD, Materials Science and engineering

Business strategy

Annki Brorsson

Annki Brorsson

Fin. & Admin. Manager

Administration, financial control and HR

 

Clas Tegerstrand

Clas Tegerstrand

CCO

Financial strategy

 

Andreas Hansson

Andreas Hansson

Controller

Accounting, financial control, and budgeting